Whether starting a personal account or beginning afresh for your brand, new Twitter accounts can feel quite scary at first. Who should you follow? Who should you talk to? Am I saying the right things? These are all the first questions that come to mind. However, if you use these three basic principles, you?ll be well on your way towards Twitter success.

• Follow key influencers. Who are the biggest players in your industry? Use tools on FollowerWonk and other platforms to identify with them and see what they talk about.
• Be an active member of the community. Once you have established yourself among the significant names in your particular field, word will spread.
• Contribute rich and unique content. Stand out from the crowd and engage with your audience with images, videos and text-based tweets.

You will build a following by following these steps. It won?t be an overnight process. Don?t get too caught up in trying to find the right hashtag to make your business or personal profile a success; what you need to do is to supply your readers with engaging content and the rest will happen naturally. Only go down the advertising and sponsored route as a last resort. Generally, they will only work if you have gone through this stage first anyway.

You will also want to get your free copy of Nineteen Powerful Tips to Increase your Chances of Being Retweeted.

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