If you are an entrepreneur, you know that running a business online can be very challenging, because there is always something new popping up. There are new sites and strategies, new trends and technologies that make the web a fierce beast when it comes to managing a business. For instance, using social media is the latest marketing technique to advertise your business more effectively. The following paragraphs contain seven powerful tips and techniques you can use to make social media work for you.
1. Be sure to reach out to as many people as possible while developing and implementing your social media marketing strategy. Realize that some of these people may not be interested in your business right now. However, letting them know it exists and giving them a way to share the news with others may help you land important clients and big deals.
2. Always take your time in deciding what an overall, high level strategy will entail. If you spend your time and effort on one social marketing strategy, only to switch to the next latest technique, you will wind up at a dead end. Be sure to make a plan and use that strategy to cover a broad spectrum of your needs, then take the plunge.
3. Your connections can easily share your content with Facebook. If you receive a comment from someone, it will appear in that person’s feed where their friends will notice. It would be to your advantage to ask your visitors to ask questions and comment so that you get more visibility with posts you have created.
4. The tools that are related to Twitter, like Twellow or Tweepi, are useful. Using these tools, you can easily locate users that coincide with your main target audience and connect with you frequently. You can subscribe to the users you find, and they may subscribe to you as well.
5. If you have a blog that you update regularly which is highly recommended, you can actually set it up so that your posts are automatically tweeted on Twitter. You can also add valuable content from other quality website as part of your update campaign. Your readers will thank you for the great links to high quality articles, and your fellow bloggers will really appreciate the extra traffic to their site.
6. You will want to consider strongly to create a Yahoo account, and browse through Yahoo answers. This platform lets users post questions and receive answers from others who may have the information they need. Find questions that are relevant to your products in some manner and offer a solution to these questions. If the rules allow, reference a product or service of yours that pertains tot he question. Developing a reputation for knowledgeable responses on certain subjects will serve you well in the end.
7. Be sure to consistently share relevant and impressive content on your networks. If you don’t post, then you will be forgotten. However be sure to not post too much either, and it is best to post on networks like Facebook no more than 2 hours at a time. Too much will also be a turn off.
Marketing in social media may be effective and fun if you have the right tips. Make sure you experiment to find out which of these methods works best for you. The internet is a great way to find clients and being innovative with it is important in doing so. Your business is sure to benefit with this one new and very prevalent marketing approach.
Hi Miriam,
I believe this is my first visit to your blog. It is very nice to meet you. Good advice about social media. I think a lot of us also try to spread our time too thin to work with many social media sites.
I believe this is almost as self defeating as program jumping.
Thanks for sharing your thoughts.
Hi Monna, thanks for dropping in. And yes, many of us do spread our time too thin by working on many social media sites at once. Time needs to be focused on the business and the social media needs to be handled by someone else who can do it.
I will often tell people to pick one or two social media avenues and then to learn them and do them well before adding any others to their plate. There is no sense to doing them all if they will not be well loved and nourished.
Agreed and great idea Elise. Thanks for commenting.
Some very useful tips Miriam… it is so important to have a strategy, and use several different avenues of sharing content, as you say there are some useful automation tools –
and the yahoo account is a great idea I’d kind of forgotten about.. there are always folks asking about things one knows and can showcase knowledge and resources.
Focusing on one medium at a time does create more consistent results, but I think it’s good to set up profiles on all the major ones.
Thanks Miriam for sharing your knowledge today 🙂
Jacs
Thanks Jacs for taking the time to comment. And we all forget about the yahoo account idea! We need to get out there as much as possible to share our knowledge, and that is how our influence spreads. Have a good night.
Hi Miriam,
I just started working on my 2015 business plan this week and my goal is to design a personalized content marketing plan that gets me noticed and establishe sme as a leading expert in my coaching niche. So…working on a 90-day social media marketing plan so my social networks are practically running themselves and getting my brand noticed.
Thanks Rachel for sharing, sounds you like you are doing an awesome job! Great work!
Enjoyed all 7 tips! I forgot all about Yahoo Answers and is a good source to consider. Also reminded me to finish my social marketing blog post automation (have Twitter, but not FB). Thanks for the share!
Glad you enjoyed it Michel, thanks for commenting.
Hi Miriam,
Love this post! These 7 powerful tips will definately help you with your social media marketing plan! Thanks for sharing the value 🙂
Great content here! Thanks for these tips!
Glad you found it useful!